Snap Founder Slams the Metaverse, Apple Marketing Chief Says He Won’t Use the Word

Wearables

Billionaire Snap founder Evan Spiegel rubbished the idea that future computing will migrate into a virtual world dubbed the metaverse, arguing most people prefer a lighter touch known as augmented reality. Augmented reality, which broadly speaking superimposes digital info on the real world, lets people harness computing power without forcing them to rely on a single screen, Spiegel said. Unlike a VR headset, the combination of phones and augmented glasses is “more immersive.”

“The metaverse is ‘living inside of a computer.’ The last thing I want to do when I get home from work during a long day is live inside of a computer,” Spiegel told the WSJ Live conference in Laguna Beach, California. “There is a clear fork in the road between VR and AR.”

Later at the same event, Apple marketing chief Greg Joswiak echoed the sentiment, saying the metaverse is “a word I’ll never use.” Apple is working on its own combined AR and VR headset, Bloomberg News has reported.

Spiegel and his lieutenants have argued that perspective previously, which diverges in part from the more all-encompassing vision of the metaverse espoused by Meta founder Mark Zuckerberg.

The debate underscores a broader discussion underway about the future of computing as growth in the smartphone era wanes. Snap this month reported its slowest quarterly sales growth ever, saying a decline in advertising spending continues to drag on results.

© 2022 Bloomberg L.P.


Apple launched the iPad Pro (2022) and the iPad (2022) alongside the new Apple TV this week. We discuss the company’s latest products, along with our review of the iPhone 14 Pro on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated – see our ethics statement for details.

Products You May Like

Articles You May Like

Fitbit Sense 2, Versa 4 Reportedly Getting New Update With Screen-Off Gesture, On-Wrist Calls
Asus ROG Phone 6, ROG Phone 6 Pro Review: Plenty of Power, but Is It Too Late?
Vivo TWS 3, TWS 3 Pro With Up to 49 dB Active Noise Cancellation, Lossless Audio Support Launched
India Tablet PC Market Sees Rising Demand for 5G Capable Devices in Q3 2022: CMR
Apple May Have Shelved Plans to Launch Affordable Pencil: Report

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.