RadioShack has been a part of American pop culture for over 100 years. The company is now making a gamble to pivot its brand to DeFi and survive the next 100 years or die trying.
Under the leadership of Tai Lopez and former NASA scientist Alex Mehr, Ph.D., RadioShack aims to reinvent itself into a DeFi crypto company.
But, how exactly is RadioShack becoming more than just a online store, and how does crypto play a role in its next move?
RadioShack Is More Than Just a Record Store
For years, RadioShack was known as an electronics retailer with over 8,000 stores in the USA alone. While its original brand has already shut down permanently, RadioShack is still a global name with active e-commerce stores.
As mentioned in RadioShack’s documentation, the company believes that the best way for crypto to be more mainstream is for an established brand name in the tech space to lead the way.
RadioShack intends to bridge the old and the new together with its legacy and a host of brands such as Pier1, Dressbarn, Linens n Things, and more.
Here’s how it plans to do so using DeFi.
What Is RadioShack DeFi?
In partnership with Atlas USV, RadioShack hopes to avoid reward-oriented, short-term liquidity providers. With Atlas USV, RadioShack can benefit from long-term liquidity as well as an efficient and competitive swap experience.
Because of its owned liquidity pool, RadioShack believes that it does not need to become diluted to grow. With Atlas USV’s treasury, the RadioShack ecosystem expects a constant inflow of third-party tokens through bartering.
According to RadioShack, the Bartering mechanism helps USV users buy third-party tokens and transfer them to the Atlas USV treasury in exchange for newly minted USV tokens.
Get Your Hands on $RADIO
RadioShack hopes to ease the psychological barrier to crypto adoption by acting as the bridge between the CEOs who lead the world’s corporations and the new world of cryptocurrencies.
If you’re on the same page, you may want to invest in the $RADIO token for yourself. However, we don’t have an official date yet for when this token will launch. For now, all you can do is wait until Radioshack shares more information on its DeFi initiative.
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