US app maker Blix on Monday took its fight against Apple to Europe as it laid out its grievances against the iPhone maker to EU antitrust chief Margrethe Vestager, saying that Apple is not playing fair.
Blix’s criticism came amid Vestager’s ongoing investigation into Apple’s App Store and mobile payment system Apple Pay as she moves to curb the power of online gatekeepers on which thousands of companies depend for business.
Apple, which subsequently allowed BlueMail back in the digital shop, had cited security issues for the exclusion.
“It is clear to us that Apple is not playing fair,” Blix founder Ben Volach wrote in a letter to Vestager seen by Reuters.
“In writing this letter, we are trying to dispel a misconception perpetrated by Apple. The App Store is not a level playing field; developers are not treated equally when they compete with Apple’s own apps. Our own experience bears this out,” he said.
Volach urged Vestager, who will announce by the end of the year tough new rules known as the Digital Services Act to make US tech giants play fair, to look deeper into Apple’s actions.
“They mask Apple’s ambition to fully control this essential marketplace and distribution channel in order to maintain its apps’ dominance to its competitors’ disadvantage,” he said.
© Thomson Reuters 2020
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