Apple’s Famous ‘1984’ Video Parodied by Fortnite Game Maker

APPLE

Fortnite maker Epic Games has used a famous Apple advertisement against the iPhone maker in a social media campaign accompanying a legal battle it launched on Thursday.

Epic’s “Nineteen Eighty-Fortnite”, shows a colorful female Fortnite fighter running through a black-and-white corridor and hurling a unicorn-shaped club against a screen showing an Apple-headed character talking about its control of the system.

The Apple character features a worm sticking out of a bite mark that resembles Apple’s corporate logo and frameless spectacles similar to those worn by Apple Chief Executive Tim Cook in his official photograph on the iPhone maker’s website.

Apple earlier in the day removed Fortnite from its App Store for violating the company’s in-app payment guidelines, prompting developer Epic to file a lawsuit seeking to end Apple’s in-app payment practices.

The Fortnite video, watched nearly half a million times on YouTube within hours of its launch, is a parody of Apple’s own “1984” commercial, which launched the Macintosh computer, styled as a threat to the personal computer of the day.

Apple’s hero made a similar run, to throw a sledge hammer in protest against a totalitarian leader. The commercial, considered a classic, promised viewers “1984 won’t be like ‘1984’”, the dystopian novel by George Orwell.

At the time, Apple was a tiny challenger in the computer market, but on Thursday Epic’s video described the game maker as “defying the App Store Monopoly”.

The video enthused thousands of commenters on YouTube.

“The war is on,” wrote one.

© Thomson Reuters 2020

Products You May Like

Articles You May Like

Twitter to Warn Users Before Liking a Labelled Tweet With Potential Misinformation
Amazfit Pop Pro Smartwatch Set to Launch December 1, Key Specifications Teased
Akai 43-Inch Full-HD Fire TV Edition Television Launched in India
ZTE Watch Live Smartwatch With Heart Rate Monitoring, Up to 21 Days of Battery Life Launched
Assassin’s Creed Valhalla 1.0.4 Update Brings 60fps Gameplay to PS5, Xbox Series S/X

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.